Visibility is one most important factor that helps a site rank higher. There are a lot of SEO tools that have different functions and it is quite obvious to get confused in selecting the one which improves visibility. So, here are 5 SEO tools to improve visibility:
- Site Booster
This tool publishes the details of your site on all the important platforms present online. Site Booster makes the site or store famous by distributing the information on your business in numerous search engines, review portals, mobile applications and location sites like Google Maps to help the site appear in local searches. Being found on search engines and top tier directories bring in more traffic and this increase visibility. This tool also helps in improving the rankings of the site and getting the site listed in listings like Bing, Google etc. Also, it is a free tool which makes it more accessible.
- Moz
Moz is a paid tool and it helps in improving rankings and increasing the search engine visibility of any site. It is a complete toolbox that has a lot of tools to find the search volume, keyword suggestions etc. It also helps in improving the content by auditing it to reveal the best authors, topics and page types in terms of performance. It helps bring up the issues related to SEO. MozPro, Mozrank, Open Site Explorer are various tools that Moz has to help improvising a website and thus, increase visibility.
- SEMrush
This tool is basically a marketing software that helps in increasing your online presence as perceived by the search engines. It increases the organic traffic and reach and patches up the SEO practices with the right facts. It compares domains and checks rankings of the keywords so that it would be easy for you to cover the gap between yourself and your competitor. SEMrush has many tools that work to improvise your SEO strategy and guide you to use the right keywords in your blogs and pages.
- Mobile-Friendly Test
It is a tool that helps users know the responsiveness of a site on a phone.So, why is this tool important for visibility? The answer lies in the fact that with the increasing penetration of smartphones and internet, people have started using their mobile devices for browsing. Also, it was announced in 2018 that the mobile ranking of the website would also be used for indexing. So, if the website wouldn’t be mobile-friendly, the traffic for the website would be lower and as more than 50% traffic comes from mobiles, it would hamper the indexing of the website and the rankings would drop which would in turn affect the visibility.
- Keywords Everywhere
This tool is an extension that can be added to Firefox and Chrome to find out keyword trends. It helps us find out information such as CPC, search volume and competition which in turn helps in creating better content that would rank higher and thus increase the visibility of our site.
So, the next time you get confused, you exactly know which tools to choose.
